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Museo Nazionale
dell’Automobile di Torino


An attempt to give life and movement to motionless automobile “carcasses”


Museo Nazionale dell’Automobile di Torino


Torino, Italy




March 2011


Regione Piemonte. Città Metropolitana. Città di Torino
Automobile Club Italia. FCA Fiat Chrysler Automobiles S.A

Surface m²

12.000 m2

Scenographic cost € HT

9.000.000 €

Scope of work

Technical management
Audiovisual and multimedia engineering 
Show control


Scenography : Atelier Confino
Scenographical architecture: LLTT
Set Builder : La Bodino
Lighting design : Lightemotion 
Museography : Fabrizio Sabelli
Architect : Cino Zucchi

The scenography of the Formula 1 collection is unique.
A false curved track of 80 m by 27 m, supports the 21 cars exposed. The audiovisual production is a kind of mapping that diffuses the effect of the tarmac running at full speed.
The cars have been partially cut out to show only images projected on the wheels, illusions of full speed.
The entire length of the track is surmounted by a 10-meter-high panoramic banner on which a clip praising mechanics and speed scrolls. According to the visitors, the effect is amazing.

Torino is the symbol of the Italian automotive industry and its repercussion beyond the borders thanks to the talent of its car designers like among others Giugiaro, Bertone, Pininfarina, Giugiaro.

The Museum hosted an impressive collection of vehicles worldwide including Formula 1.

This presentation dated from 1970 and required new thinking.

A first floor was therefore devoted to a chronological vision combining the collection of references on the history of the 20th century, the major economic events, political, artistic; another floor to the theme «Sociology and Culture of the Automobile» with themes like «Genesis», «La Folie», «Formula» and finally a last level devoted to Design.

Forgetting the frozen museum that had been developed in the 70s, the today’s project offers a dynamic and surprising scenography and made a broad appeal to documentary and fiction cinema.

The Museum has been designated by the Times as one of 35 most beautiful Museums of the world one of the truly contemporary alone.